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Finding Consumer/Market and Company/Industry Information

Finding Consumer and Market Information for Understanding Your Audience

Use existing data that others have gathered to learn as much as you can about your target market.

U.S. Census Bureau American FactFinder
This resource provides a wealth of demographic information about people, geography, and businesses that will help you as you start a business. Enter a state, city, county, or zip code into the Community Facts box at the top of the page and then take a look at some of the options in the left-hand column to find out about a community's population, age, education, income, and other data.

Consumer Expenditure Survey
Provides information on the buying habits of American consumers.